Agri-MSMEs Barrier Analysis: Adoption of Green Agri Solutions
Mr. Chheng Makara (Lead consultant), Mr. Nou Kimsong, Mr. Tek Sophath, and Dr. Hok Lyda
This Barrier Analysis examines the purchasing behavior, decision-making processes, needs, and constraints shaping the adoption of Green Agricultural Technologies (GATs) among Agri-MSMEs in Cambodia. The findings will be used to formulate an effective marketing, sales, and financing strategy that will support broader adoption of sustainable technologies and solutions provided by ten (10) Green Agriculture Technologies Companies under partnership with ASCA project.